Market Share by Top Websites

1 MSN Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 98 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Marketing & Advertising and 5 other categories.

Geography

1 MSN Ads is leading in most countries, including United States, Canada, India, Brazil and 51 other countries.

2 Conviva is leading in Belgium, Poland, Chile, Colombia and 5 other countries.