Market Share by Top Websites

2 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 41 other categories.

2 Open AdExchange is leading in Shopping, Newspapers, Sports, Office Products and 10 other categories.

Geography

1 Conviva is leading in most countries, including United States, Belgium, United Kingdom, Mexico and 23 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.