Market Share by Top Websites

2 Conviva is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including Arts & Entertainment, TV & Video, Business & Industry, People & Society and 16 other categories.

2 Open AdExchange is leading in Shopping, Internet & Telecom, Travel, Sports and 13 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Spain, Russia and 22 other countries.

2 Open AdExchange is leading in Denmark, Guatemala, Dominican Republic, Sweden and one other country.