Market Share by Top Websites

2 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 45 other categories.

2 Open AdExchange is leading in Shopping, Newspapers, Sports, Office Products and 9 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Belgium, Turkey and 28 other countries.

2 Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.