Market Share by Top Websites

2 Conviva is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 38 other categories.

2 Open AdExchange is leading in Shopping, Newspapers, Visual Arts & Design, Performing Arts and 7 other categories.

Geography

1 Conviva is leading in most countries, including United States, United Kingdom, Belgium, Canada and 24 other countries.

2 Open AdExchange is leading in Denmark and Sweden.