Market Share by Top Websites

1 Parrable is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Parrable has better usage coverage in more websites categories. Including Business & Industry, Shopping, News & Media, Internet & Telecom and 79 other categories.

2 Conviva is leading in TV & Video, Finance, Investing, Energy and one other category.


1 Parrable is leading in most countries, including China, United States, Germany, Canada and 51 other countries.

2 Conviva is leading in Argentina, Morocco, Pakistan and Philippines.