Market Share by Top Websites

1 Parrable is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Parrable in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 29 other categories.

2 Parrable is leading in Business & Industry, Shopping, Travel, Tourism and 27 other categories.

Geography

1 Parrable is leading in most countries, including United States, China, Mexico, Japan and 15 other countries.

2 Conviva is leading in United Kingdom, Brazil, Belgium, Spain and 11 other countries.