Market Share by Top Websites

1 Platform161 is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Conviva is still behind Platform161 in all market share segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 97 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 3 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 32 other countries.

2 Conviva is leading in United States, Pakistan, Portugal, Taiwan and 7 other countries.