Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 117 other categories.

2 Conviva is leading in TV & Video, Investing, Movies, Motorsports and one other category.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Spain and 56 other countries.

2 Conviva is leading in India, Greece, Australia, United Arab Emirates and 10 other countries.