Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 117 other categories.

2 Conviva is leading in TV & Video, Investing, Movies, Mobile Developers and one other category.


1 Platform161 is leading in most countries, including Netherlands, Sweden, United States, Turkey and 60 other countries.

2 Conviva is leading in Mexico, Greece, Canada, Puerto Rico and 2 other countries.