Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 98 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 5 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Germany and 40 other countries.

2 Conviva is leading in United States, Puerto Rico, Greece, Venezuela and 5 other countries.