Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 91 other categories.

2 Conviva is leading in People & Society, TV & Video, Investing, Magazines & E-Zines and one other category.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 31 other countries.

2 Conviva is leading in United States, Canada, Czech Republic, Mexico and 8 other countries.