Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 105 other categories.

2 Conviva is leading in TV & Video, Investing, Movies, Mobile Developers and one other category.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Brazil, Turkey and 52 other countries.

2 Conviva is leading in Mexico, Canada, United Arab Emirates, Macedonia and 2 other countries.