Market Share by Top Websites

1 PubExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to PubExchange in all segments.

Websites Categories

1 PubExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Food & Drink, Career & Education and 45 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 29 other categories.


1 PubExchange is leading in most countries, including United States, Canada, United Kingdom, India and 26 other countries.

2 Conviva is leading in Belgium, Spain, Turkey, Czech Republic and 9 other countries.