Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 25 other categories.

2 Refined Labs is leading in Autos & Vehicles, Business & Industry, Car Rentals, Shopping and 24 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Denmark, Austria, Switzerland and 31 other countries.

2 Conviva is leading in United States, Mexico, United Kingdom, India and 8 other countries.