Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Autos & Vehicles, Car Rentals, Business & Industry, Arts & Entertainment and 24 other categories.

2 Conviva is leading in TV & Video, Internet & Telecom, Movies, Finance and 8 other categories.


1 Refined Labs is leading in most countries, including Germany, Switzerland, Austria, Denmark and 32 other countries.

2 Conviva is leading in United States, United Kingdom, India, Belgium and 4 other countries.