Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Refined Labs has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Rentals, Shopping and 27 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 24 other categories.


1 Refined Labs is leading in most countries, including Germany, Switzerland, Denmark, Austria and 29 other countries.

2 Conviva is leading in United States, Mexico, Spain, Belgium and 12 other countries.