Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Conviva has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, TV & Video and 27 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Shopping, Travel and 26 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Sweden and 17 other countries.

2 Conviva is leading in United States, Belgium, Brazil, Colombia and 11 other countries.