Market Share by Top Websites

1 Scupio is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Scupio in all segments.

Websites Categories

1 Scupio has better usage coverage in more websites categories. Including Shopping, Business & Industry, Arts & Entertainment, Clothing and 63 other categories.

2 Conviva is leading in TV & Video, Accommodation & Hotels, Soccer, Sports and 3 other categories.


1 Conviva is leading in most countries, including United States, Spain, Japan, Argentina and 13 other countries.

2 Scupio is leading in Taiwan, Hong Kong, China, Australia and 6 other countries.