Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Chats & Forums and 43 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Finance and 19 other categories.

Geography

1 Conviva is leading in most countries, including United States, Spain, Belgium, Canada and 18 other countries.

2 SmartContext is leading in Poland, United Kingdom, Germany, Russia and 14 other countries.