Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Chats & Forums and 42 other categories.

2 Conviva is leading in People & Society, News & Media, TV & Video, Finance and 18 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 13 other countries.

2 Conviva is leading in United States, Belgium, Canada, Spain and 10 other countries.