Market Share by Top Websites

1 SmartContext is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 60 other categories.

2 Conviva is leading in TV & Video, News & Media, Finance, Investing and 10 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Russia, Germany and 22 other countries.

2 Conviva is leading in United States, Belgium, Mexico, India and 15 other countries.