Market Share by Top Websites

1 Specific Media is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Arts & Entertainment and 104 other categories.

2 Conviva is leading in TV & Video and Online Marketing.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Spain, Denmark and 54 other countries.

2 Conviva is leading in Argentina, Pakistan and Morocco.