Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 126 other categories.

2 Conviva is leading in TV & Video, Investing and Mobile Developers.

Geography

1 SpecificClick is leading in most countries, including United States, Brazil, United Kingdom, Norway and 45 other countries.

2 Conviva is leading in Belgium, Mexico, Uruguay, Saudi Arabia and 2 other countries.