Market Share by Top Websites

1 Spongecell is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Spongecell in all segments.

Websites Categories

1 Spongecell has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Health, Career & Education and 38 other categories.

2 Conviva is leading in People & Society, Arts & Entertainment, News & Media, TV & Video and 22 other categories.

Geography

1 Spongecell is leading in most countries, including United States, United Kingdom, Brazil, India and 18 other countries.

2 Conviva is leading in Belgium, Spain, Argentina, Mexico and 11 other countries.