Market Share by Top Websites

1 Sprinkle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Sprinkle in all segments.

Websites Categories

1 Sprinkle has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 74 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 10 other categories.

Geography

1 Sprinkle is leading in most countries, including Sweden, Norway, Denmark, Spain and 23 other countries.

2 Conviva is leading in United States, Belgium, Canada, Turkey and 13 other countries.