Market Share by Top Websites

1 Sproutable is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Sproutable in all segments.

Websites Categories

1 Sproutable has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Internet & Telecom, Music & Audio and 70 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 11 other categories.


1 Sproutable is leading in most countries, including United States, Pakistan, India, United Kingdom and 58 other countries.

2 Conviva is leading in Belgium, Spain, Czech Republic, Slovenia and 4 other countries.