Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 212 other categories.

2 Conviva hasn't got a lead over TradeDesk in any websites category.

Geography

1 TradeDesk is leading in most countries, including United States, Germany, France, Australia and 159 other countries.

2 Conviva is leading in Tokelau and Equatorial Guinea.