Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 79 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 10 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, France, Switzerland, Austria and 27 other countries.

2 Conviva is leading in United States, Belgium, Russia, Turkey and 20 other countries.