Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Conviva is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Shopping and 77 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 15 other categories.


1 Yieldlab is leading in most countries, including Germany, Austria, France, Switzerland and 19 other countries.

2 Conviva is leading in United States, Belgium, Canada, Spain and 12 other countries.