Market Share by Top Websites

1 Yieldlab is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Conviva is clearly lagging behind, losing to Yieldlab in all segments.

Websites Categories

1 Yieldlab has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Internet & Telecom and 100 other categories.

2 Conviva is leading in People & Society, TV & Video, Finance, Investing and 8 other categories.

Geography

1 Yieldlab is leading in most countries, including Germany, Austria, Switzerland, France and 33 other countries.

2 Conviva is leading in United States, Mexico, India, Belgium and 8 other countries.