Market Share by Top Websites

1 CoolaData is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TailTarget is clearly lagging behind, losing to CoolaData in all segments.

Websites Categories

1 CoolaData has better usage coverage in more websites categories. Including Computers Electronics & Technology, Finance, Lifestyle, Travel & Tourism and 9 other categories.

2 TailTarget is leading in News & Media, Arts & Entertainment, Science & Education, Business & Consumer Services and 7 other categories.


1 CoolaData is leading in most countries, including United States, United Kingdom, Canada, Australia and 90 other countries.

2 TailTarget is leading in Brazil, Mexico, Portugal, Colombia and 8 other countries.