In terms of market share, CoreAudience is clearly lagging behind, losing to Direct Response Group in all segments.
CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 26 other categories.
Direct Response Group is leading in Soccer and Office Products.
CoreAudience is leading in most countries, including United States, Japan, Spain, United Kingdom and 9 other countries.
Direct Response Group hasn't got a lead over CoreAudience in any country.