Market Share by Top Websites

1 DSMM Advantage is leading in Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to DSMM Advantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 45 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Computer & Electronics, News & Media and 17 other categories.


1 CoreAudience is leading in most countries, including Brazil, Sweden, Japan, Greece and 10 other countries.

2 DSMM Advantage is leading in United States, Canada, United Kingdom, Mexico and 8 other countries.