Market Share by Top Websites

1 DSMM Advantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to DSMM Advantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Health and 46 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 14 other categories.

Geography

1 CoreAudience is leading in most countries, including Brazil, Germany, Viet Nam, Spain and 9 other countries.

2 DSMM Advantage is leading in United States, Canada, Mexico, United Kingdom and 5 other countries.