Market Share by Top Websites

1 DSMM Advantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to DSMM Advantage in all segments.

Websites Categories

1 DSMM Advantage has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Internet & Telecom and 45 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Music & Audio, News & Media and 15 other categories.

Geography

1 DSMM Advantage is leading in most countries, including United States, Canada, United Kingdom, Mexico and 9 other countries.

2 CoreAudience is leading in Turkey, Japan, France, Sweden and 4 other countries.