Market Share by Top Websites

1 Experian Marketing Services is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Experian Marketing Services in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Computer & Electronics, News & Media and 16 other categories.

2 Experian Marketing Services is leading in Autos & Vehicles, Arts & Entertainment, Car Buying, Business & Industry and 16 other categories.

Geography

1 Experian Marketing Services is leading in most countries, including United States, United Kingdom, Brazil, Japan and 6 other countries.

2 CoreAudience is leading in Canada, China, Russia, Thailand and 3 other countries.