Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, News & Media and 19 other categories.

2 i-Behavior is leading in Business & Industry, Shopping, Adult, Law & Government and 16 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 37 other countries.

2 CoreAudience is leading in Venezuela, Morocco and Lebanon.