Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 27 other categories.

2 i-Behavior is leading in Adult, Law & Government, Food & Drink, Marketing & Advertising and 8 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Germany and 21 other countries.

2 CoreAudience is leading in Canada, China, Viet Nam, Sweden and 2 other countries.