Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Shopping, Food & Drink, Adult and 24 other categories.

2 CoreAudience is leading in People & Society, Internet & Telecom, Computer & Electronics, Music & Audio and 18 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Italy, United Kingdom and 24 other countries.

2 CoreAudience is leading in Turkey, Japan, Canada, Sweden and one other country.