Market Share by Top Websites

1 i-Behavior is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 24 other categories.

2 i-Behavior is leading in Business & Industry, Shopping, Food & Drink, Adult and 18 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Australia and 25 other countries.

2 CoreAudience is leading in Russia, Turkey, Switzerland, Canada and 3 other countries.