Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Internet & Telecom, News & Media and 18 other categories.

2 i-Behavior is leading in Business & Industry, Career & Education, Adult, Real Estate and 14 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, United Kingdom, Poland and 25 other countries.

2 CoreAudience is leading in Japan, Iran, Israel, Morocco and 3 other countries.