Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 27 other categories.

2 CoreAudience is leading in People & Society, Computer & Electronics, Internet & Telecom, Autos & Vehicles and 11 other categories.


1 i-Behavior is leading in most countries, including Brazil, United States, Great Britain, Australia and 19 other countries.

2 CoreAudience is leading in Russia, Austria, Switzerland, Viet Nam and 5 other countries.