Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Health, TV & Video and 24 other categories.

2 CoreAudience is leading in People & Society, Computer & Electronics, Internet & Telecom, Autos & Vehicles and 16 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, Australia, Italy and 23 other countries.

2 CoreAudience is leading in Canada, United Arab Emirates, Switzerland, Greece and 2 other countries.