Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Computer & Electronics, Internet & Telecom, Music & Audio and 25 other categories.

2 i-Behavior is leading in Food & Drink, Adult, Food & Grocery Retailers, Marketing & Advertising and 10 other categories.


1 i-Behavior is leading in most countries, including United States, Brazil, Germany, Australia and 25 other countries.

2 CoreAudience is leading in Greece, France, Canada, Turkey and 3 other countries.