Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Health, News & Media and 22 other categories.

2 CoreAudience is leading in People & Society, Computer & Electronics, Internet & Telecom, Shopping and 17 other categories.

Geography

1 i-Behavior is leading in most countries, including Brazil, United States, Denmark, Australia and 23 other countries.

2 CoreAudience is leading in Sri Lanka, Chile, Malaysia and Viet Nam.