In terms of market share, CoreAudience is clearly lagging behind, losing to iProspect in all segments.
CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 22 other categories.
iProspect is leading in Travel, Business & Industry, Tourism, Marketing & Advertising and 13 other categories.
CoreAudience is leading in most countries, including United States, Japan, Spain, United Kingdom and 9 other countries.
iProspect is leading in India, Poland, Germany and France.