Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 34 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 13 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, Australia and 9 other countries.

2 CoreAudience is leading in Brazil, Sweden, Bolivia, Russia and 5 other countries.