Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 13 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Russia, Canada and 9 other countries.

2 MerchantAdvantage is leading in United States, United Kingdom, Russia, Canada and 9 other countries.