Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 35 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 16 other categories.


1 CoreAudience is leading in most countries, including Brazil, Sweden, Japan, Australia and 8 other countries.

2 MerchantAdvantage is leading in United States, Canada, India, United Kingdom and 7 other countries.