Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 28 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 15 other categories.


1 CoreAudience is leading in most countries, including Italy, Japan, Malaysia, Bangladesh and 7 other countries.

2 MerchantAdvantage is leading in United States, Canada, United Kingdom, Colombia and 6 other countries.