In terms of market share, CoreAudience is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 24 other categories.
Nextag ROI Optimizer is leading in Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 12 other categories.
CoreAudience is leading in most countries, including United States, Japan, Spain, United Kingdom and 9 other countries.
Nextag ROI Optimizer is leading in Germany, Canada, France, Czech Republic and 2 other countries.