Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 22 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 21 other categories.


1 CoreAudience is leading in most countries, including Canada, China, Germany, Sri Lanka and 7 other countries.

2 Proclivity is leading in United States, United Kingdom, France, Switzerland and 4 other countries.