Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Business & Industry and 21 other categories.

2 Proclivity is leading in Health, Sports, Football, Medicine and 15 other categories.


1 CoreAudience is leading in most countries, including United Kingdom, Germany, Canada, Venezuela and 8 other countries.

2 Proclivity is leading in United States, Chile and Italy.