Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Sports, Health, Football, Medicine and 25 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 18 other categories.


1 CoreAudience is leading in most countries, including Ukraine, Turkey, Thailand, Brazil and 8 other countries.

2 Proclivity is leading in United States, United Kingdom, Canada, Germany and 5 other countries.