Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 21 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 20 other categories.

Geography

1 CoreAudience is leading in most countries, including Brazil, Canada, Turkey, United Arab Emirates and 8 other countries.

2 Proclivity is leading in United States, United Kingdom, Germany, China and 6 other countries.