Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 22 other categories.

2 Proclivity is leading in Health, Sports, Medicine, Football and 18 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Russia, Germany and 9 other countries.

2 CoreAudience is leading in Brazil, Sweden, Japan, Australia and 8 other countries.