Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Business & Industry and 26 other categories.

2 CoreAudience is leading in People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 18 other categories.


1 CoreAudience is leading in most countries, including Russia, Austria, Canada, Spain and 11 other countries.

2 Proclivity is leading in United States, Brazil, Ukraine, Germany and 8 other countries.