Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Computer & Electronics and 22 other categories.

2 Proclivity is leading in Sports, Health, Football, Medicine and 18 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Germany, Costa Rica and 8 other countries.

2 CoreAudience is leading in Turkey, Japan, Canada, France and 6 other countries.