Market Share by Top Websites

1 Proclivity is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Computer & Electronics and 22 other categories.

2 Proclivity is leading in Sports, Football, Health, Medicine and 18 other categories.


1 Proclivity is leading in most countries, including United States, India, Ukraine, Singapore and 9 other countries.

2 CoreAudience is leading in Japan, Spain, Canada, Finland and 7 other countries.