In terms of market share, CoreAudience is clearly lagging behind, losing to Proclivity in all segments.
Proclivity has better usage coverage in more websites categories. Including Health, Sports, Football, Medicine and 21 other categories.
CoreAudience is leading in People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 20 other categories.
Proclivity is leading in most countries, including United States, United Kingdom, Mexico, Argentina and 7 other countries.
CoreAudience is leading in India, Brazil, Sweden, Spain and 6 other countries.