In terms of market share, CoreAudience is clearly lagging behind, losing to Quisma in all segments.
Quisma has better usage coverage in more websites categories. Including People & Society, Shopping, Arts & Entertainment, Business & Industry and 57 other categories.
CoreAudience is leading in Automotive Industry, Flowers, Publications, Car Buying and 2 other categories.
Quisma is leading in most countries, including Germany, Poland, United Kingdom, Italy and 19 other countries.
CoreAudience is leading in United States, Japan, Spain, Iran and 5 other countries.