In terms of market share, CoreAudience is clearly lagging behind, losing to ROI trax in all segments.
ROI trax has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Home & Garden and 22 other categories.
CoreAudience is leading in People & Society, Arts & Entertainment, Computer & Electronics, News & Media and 21 other categories.
ROI trax is leading in most countries, including United States, China, Turkey, Brazil and 7 other countries.
CoreAudience is leading in United Kingdom, Germany, Canada, Venezuela and 6 other countries.