In terms of market share, CoreAudience is clearly lagging behind, losing to SUP media in all segments.
CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 22 other categories.
SUP media is leading in Shopping, Sports, Religion & Spirituality, Recreation & Hobbies and 3 other categories.
CoreAudience is leading in most countries, including United States, Spain, United Kingdom, Canada and 7 other countries.
SUP media is leading in Russia, Czech Republic and Romania.