In terms of market share, CoreAudience is clearly lagging behind, losing to Unister in all segments.
CoreAudience has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 25 other categories.
Unister is leading in Travel, Tourism, Finance and Investing.
CoreAudience is leading in most countries, including United States, India, Russia, United Kingdom and 9 other countries.
Unister is leading in Germany, Austria, Switzerland and Ukraine.