In terms of market share, CoreAudience is clearly lagging behind, losing to Unister in all segments.
CoreAudience has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Computer & Electronics and 24 other categories.
Unister is leading in Travel, Tourism and Airlines & Airports.
CoreAudience is leading in most countries, including United States, Canada, Taiwan, Greece and 7 other countries.
Unister is leading in Germany, Ukraine, Switzerland, Austria and 6 other countries.