In terms of market share, CoreAudience is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 50 other categories.
CoreAudience is leading in Arts & Entertainment, News & Media, Music & Audio, Clothing and 11 other categories.
WordStream is leading in most countries, including United Kingdom, Australia, Viet Nam, Mexico and 9 other countries.
CoreAudience is leading in Japan, Spain, Finland, Iran and 6 other countries.