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mParticle is leading in Top 10K Sites and Top 100K Sites.
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IBM Customer Experience Analytics is leading in Top 1M Sites.
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mParticle has better usage coverage in more websites categories. Including Sports, Food & Drink, News & Media, Arts & Entertainment and 9 other categories.
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IBM Customer Experience Analytics is leading in Finance, Lifestyle, Computers Electronics & Technology, E-commerce & Shopping and 7 other categories.
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mParticle is leading in most countries, including Canada, United Arab Emirates, Germany, Saudi Arabia and 43 other countries.
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IBM Customer Experience Analytics is leading in United States, United Kingdom, China, India and 34 other countries.