IBM Customer Experience Analytics
1,947 websites

IBM Customer Experience Analytics costs money

http://www-03.ibm.com/software/products/en/digital-analytics

Coremetrics is a provider of digital marketing optimization solutions and web analytics. Its solutions are designed to generate high return on online marketing investments.

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Unica
749 websites

Unica is free to use

http://www.unica.com/

Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries worldwide. The company’s software consists of seven modules: Campaign,...

Market Share by Top Websites

1 IBM Customer Experience Analytics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to IBM Customer Experience Analytics in all segments.

Websites Categories

1 IBM Customer Experience Analytics has better usage coverage in more websites categories. Including Finance, Lifestyle, Computers Electronics & Technology, E-commerce & Shopping and 13 other categories.

2 Unica is leading in Science & Education, Health, Law & Government, Home & Garden and 3 other categories.

Geography

1 IBM Customer Experience Analytics is leading in most countries, including United States, United Kingdom, China, India and 51 other countries.

2 Unica is leading in Canada, Israel, Norway, New Zealand and 13 other countries.