Market Share by Top Websites

1 Coremetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Coremetrics in all segments.

Websites Categories

1 Coremetrics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Food & Drink, Finance and 120 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, Marketing & Advertising and 43 other categories.

Geography

1 Coremetrics is leading in most countries, including United States, Great Britain, France, Japan and 91 other countries.

2 Unica is leading in Canada, Italy, Israel, Czech Republic and 31 other countries.