Market Share by Top Websites

1 Coremetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Coremetrics in all segments.

Websites Categories

1 Coremetrics has better usage coverage in more websites categories. Including Shopping, Business & Industry, Food & Drink, Restaurants & Delivery and 103 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Law & Government, Automotive Industry and 44 other categories.

Geography

1 Coremetrics is leading in most countries, including United States, United Kingdom, France, Japan and 61 other countries.

2 Unica is leading in Italy, India, Portugal, Israel and 32 other countries.