Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites and Top 100K Sites.

2 CoreMotives is leading in Top 1M Sites.

Websites Categories

1 CoreMotives has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, People & Society, Software and 62 other categories.

2 MerchantAdvantage is leading in Shopping, Home & Garden, Health, Furniture and 19 other categories.


1 CoreMotives is leading in most countries, including United States, United Kingdom, Canada, Finland and 36 other countries.

2 MerchantAdvantage is leading in Colombia, Bolivia, Puerto Rico, New Caledonia and 3 other countries.