Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites.

2 In terms of market share, CoreMotives is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Computers Electronics & Technology, Sports, Business & Consumer Services, Health and 2 other categories.

2 CoreMotives is leading in Finance, Law & Government, Community & Society, Jobs & Career and one other category.


1 CoreMotives is leading in most countries, including United States, United Kingdom and China.

2 MerchantAdvantage is leading in Pakistan and Poland.