Market Share by Top Websites

1 CPMStar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to CPMStar in all segments.

Websites Categories

1 CPMStar has better usage coverage in more websites categories. Including Games, Video Games, Online, Arts & Entertainment and 136 other categories.

2 Etology is leading in Adult, Photography, Fashion & Modeling, Gay, Lesbian, & Bisexual and 5 other categories.


1 CPMStar is leading in most countries, including United States, Russia, Brazil, Indonesia and 139 other countries.

2 Etology hasn't got a lead over CPMStar in any country.