Market Share by Top Websites

1 CPMStar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to CPMStar in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Web Hosting and 204 other categories.

2 CPMStar is leading in Games, Video Games, Online, Animation & Comics and 9 other categories.

Geography

1 Yahoo Ad Exchange is leading in most countries, including Brazil, Canada, Mexico, United Kingdom and 99 other countries.

2 CPMStar is leading in Montenegro, United States, India, Colombia and 50 other countries.