Market Share by Top Websites

1 CPMStar is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yahoo Ad Exchange is leading in Top 10K Sites.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Music & Audio and 223 other categories.

2 CPMStar is leading in Games, Video Games, Online, Ad Network and one other category.

Geography

1 CPMStar is leading in most countries, including Brazil, India, Indonesia, United Kingdom and 91 other countries.

2 Yahoo Ad Exchange is leading in United States, Japan, Russia, Taiwan and 51 other countries.