Market Share by Top Websites

1 CPMStar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Ad Exchange is clearly lagging behind, losing to CPMStar in all segments.

Websites Categories

1 Yahoo Ad Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Web Hosting and 206 other categories.

2 CPMStar is leading in Games, Video Games, Online, Animation & Comics and 8 other categories.


1 Yahoo Ad Exchange is leading in most countries, including Japan, India, Taiwan, Indonesia and 66 other countries.

2 CPMStar is leading in United States, Russia, Brazil, United Kingdom and 63 other countries.