1
Yahoo Ad Exchange is leading in The Entire Web.
2
CPMStar is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
1
Yahoo Ad Exchange has better usage coverage in more websites categories. Including Science & Education, Computers Electronics & Technology, Community & Society, Hobbies & Leisure and 17 other categories.
2
CPMStar is leading in Games, Arts & Entertainment and Adult.
1
CPMStar is leading in most countries, including United States, Italy, Russia, Brazil and 49 other countries.
2
Yahoo Ad Exchange is leading in Japan, Taiwan, China, Philippines and 27 other countries.