Market Share by Top Websites

1 CPMStar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to CPMStar in all segments.

Websites Categories

1 CPMStar has better usage coverage in more websites categories. Including Games, Video Games, Online, Arts & Entertainment and 135 other categories.

2 Yahoo Advertising is leading in Investing, Business News, Military & Defense, Magazines & E-Zines and 6 other categories.

Geography

1 CPMStar is leading in most countries, including United States, Russia, Brazil, Germany and 133 other countries.

2 Yahoo Advertising is leading in Taiwan and Eritrea.