Market Share by Top Websites

1 CPMStar is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Advertising is clearly lagging behind, losing to CPMStar in all segments.

Websites Categories

1 CPMStar has better usage coverage in more websites categories. Including Games, Video Games, Online, Arts & Entertainment and 135 other categories.

2 Yahoo Advertising is leading in Investing, Law & Government, Business News, Military & Defense and 7 other categories.

Geography

1 CPMStar is leading in most countries, including United States, Russia, Brazil, United Kingdom and 118 other countries.

2 Yahoo Advertising is leading in Iceland.