Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CPMStar is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 206 other categories.

2 CPMStar is leading in Games, Video Games, Online, Animation & Comics and 9 other categories.

Geography

1 CPMStar is leading in most countries, including Montenegro, United States, India, Colombia and 94 other countries.

2 Yandex Direct is leading in Russia, Kazakhstan, Ukraine, Belarus and 53 other countries.