Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, CPMStar is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 198 other categories.

2 CPMStar is leading in Games, Video Games, Online, Animation & Comics and 14 other categories.


1 CPMStar is leading in most countries, including United States, Brazil, Germany, United Kingdom and 115 other countries.

2 Yandex Direct is leading in Russia, Ukraine, Belarus, Kazakhstan and 24 other countries.