In terms of market share, CQ Counter is clearly lagging behind, losing to Direct Response Group in all segments.
Direct Response Group has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Internet & Telecom, Soccer and 5 other categories.
CQ Counter is leading in Adult, People & Society, Career & Education, Arts & Entertainment and 4 other categories.
Direct Response Group is leading in most countries, including Russia, Italy, Japan and Brazil.
Direct Response Group is leading in Russia, Italy, Japan and Brazil.