In terms of market share, Creafi is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.
Creafi is leading in Internet & Telecom.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 12 other countries.
Creafi is leading in India.