Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Crimtan is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Crimtan has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Games and 27 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Arts & Entertainment and 21 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 30 other countries.

2 Crimtan is leading in Russia, Slovakia, Czech Republic, Ireland and 7 other countries.