Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Crimtan is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 48 other categories.

2 Crimtan is leading in Shopping, Games, Video Games, Pets & Animals and 23 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 34 other countries.

2 Crimtan is leading in Russia, United Kingdom, Slovakia, Ireland and 8 other countries.