In terms of market share, Crimtan is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.
Crimtan is leading in Shopping, Autos & Vehicles, Video Games, Online Marketing and 26 other categories.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Brazil and 22 other countries.
Crimtan is leading in Russia, Slovakia, United Kingdom, Ukraine and 12 other countries.