Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Facebook Advertiser is clearly lagging behind, losing to Criteo Advertiser in all segments.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, People & Society and 181 other categories.

2 Criteo Advertiser is leading in Shopping, Travel, Clothing, Accommodation & Hotels and 43 other categories.


1 Facebook Advertiser is leading in most countries, including United States, Brazil, United Kingdom, India and 118 other countries.

2 Criteo Advertiser is leading in France, Russia, Ukraine, Poland and 70 other countries.