Market Share by Top Websites

1 Criteo Advertiser is leading in Top 1M Sites and The Entire Web.

2 Taboola Advertiser is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Criteo Advertiser has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, E-commerce & Shopping, Vehicles and 9 other categories.

2 Taboola Advertiser is leading in News & Media, Community & Society, Arts & Entertainment, Games and 7 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including Japan, Russia, South Korea, Taiwan and 80 other countries.

2 Taboola Advertiser is leading in United States, France, India, Brazil and 73 other countries.