Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Advertiser is still behind Criteo Advertiser in all market share segments.

Websites Categories

1 TradeDesk Advertiser has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Arts & Entertainment, People & Society and 105 other categories.

2 Criteo Advertiser is leading in Shopping, Business & Industry, Clothing, Travel and 93 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including France, Ukraine, Russia, Poland and 119 other countries.

2 TradeDesk Advertiser is leading in United States, Canada, Australia, Viet Nam and 20 other countries.