Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Advertiser is clearly lagging behind, losing to Criteo Advertiser in all segments.

Websites Categories

1 Criteo Advertiser has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 130 other categories.

2 TradeDesk Advertiser is leading in Autos & Vehicles, News & Media, People & Society, Car Buying and 78 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including France, Russia, Ukraine, Poland and 147 other countries.

2 TradeDesk Advertiser is leading in United States, Trinidad and Tobago, Iraq, Guyana and 4 other countries.