Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Advertiser is still behind Criteo Advertiser in all market share segments.

Websites Categories

1 Criteo Advertiser has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, E-commerce & Shopping, Vehicles and 14 other categories.

2 TradeDesk Advertiser is leading in Health, Science & Education, Finance, Community & Society and 2 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including Japan, Russia, South Korea, Taiwan and 134 other countries.

2 TradeDesk Advertiser is leading in United States, Australia, Canada, Pakistan and 13 other countries.