Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Advertiser is clearly lagging behind, losing to Criteo Advertiser in all segments.

Websites Categories

1 Criteo Advertiser has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, Clothing and 162 other categories.

2 TradeDesk Advertiser is leading in Autos & Vehicles, News & Media, Car Buying, Health and 56 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including Poland, Russia, France, Brazil and 177 other countries.

2 TradeDesk Advertiser is leading in United States, Netherlands, Cocos Islands, Eritrea and 8 other countries.