Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Advertiser is still behind Criteo Advertiser in all market share segments.

Websites Categories

1 TradeDesk Advertiser has better usage coverage in more websites categories. Including News & Media, Autos & Vehicles, Arts & Entertainment, People & Society and 103 other categories.

2 Criteo Advertiser is leading in Shopping, Business & Industry, Clothing, Travel and 84 other categories.


1 Criteo Advertiser is leading in most countries, including France, Poland, Russia, Korea Republic and 101 other countries.

2 TradeDesk Advertiser is leading in United States, Canada, Viet Nam, Philippines and 19 other countries.