Market Share by Top Websites

1 Criteo Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Advertiser is clearly lagging behind, losing to Criteo Advertiser in all segments.

Websites Categories

1 Criteo Advertiser has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Vehicles, E-commerce & Shopping and 13 other categories.

2 TradeDesk Advertiser is leading in Science & Education, Health, Finance, Community & Society and 3 other categories.

Geography

1 Criteo Advertiser is leading in most countries, including Japan, South Korea, Russia, Taiwan and 115 other countries.

2 TradeDesk Advertiser is leading in United States, Australia, Canada, United Kingdom and 27 other countries.