Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HeadBidder is clearly lagging behind, losing to Criteo header bidding in all segments.

Websites Categories

1 Criteo header bidding has better usage coverage in more websites categories. Including News & Media, Vehicles, Business & Consumer Services, Arts & Entertainment and 20 other categories.

2 HeadBidder hasn't got a lead over Criteo header bidding in any websites category.


1 Criteo header bidding is leading in most countries, including France, Russia, United States, Portugal and 78 other countries.

2 HeadBidder is leading in Sweden and Slovakia.