Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Prebid JS is clearly lagging behind, losing to Criteo header bidding in all segments.

Websites Categories

1 Prebid JS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Food & Drink and 159 other categories.

2 Criteo header bidding is leading in News & Media, Computer & Electronics, Software, Newspapers and 45 other categories.

Geography

1 Criteo header bidding is leading in most countries, including Russia, Taiwan, Poland, Germany and 87 other countries.

2 Prebid JS is leading in France, United States, Belgium, Algeria and 67 other countries.