Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Prebid JS is clearly lagging behind, losing to Criteo header bidding in all segments.

Websites Categories

1 Prebid JS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Food & Drink and 167 other categories.

2 Criteo header bidding is leading in News & Media, Newspapers, Jobs & Employment, Weather and 20 other categories.

Geography

1 Criteo header bidding is leading in most countries, including Russia, Poland, Brazil, Spain and 80 other countries.

2 Prebid JS is leading in France, Belgium, Algeria, Canada and 64 other countries.