Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sovrn Header Bidding is clearly lagging behind, losing to Criteo header bidding in all segments.

Websites Categories

1 Criteo header bidding has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 143 other categories.

2 Sovrn Header Bidding is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Motorcycles and 54 other categories.

Geography

1 Criteo header bidding is leading in most countries, including Germany, Poland, France, Japan and 170 other countries.

2 Sovrn Header Bidding is leading in United States, Canada, Ireland, Greece and 10 other countries.