Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn Header Bidding is still behind Criteo header bidding in all market share segments.

Websites Categories

1 Criteo header bidding has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 144 other categories.

2 Sovrn Header Bidding is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Home & Garden and 49 other categories.

Geography

1 Criteo header bidding is leading in most countries, including France, Russia, Germany, Italy and 154 other countries.

2 Sovrn Header Bidding is leading in United States, Canada, Finland, Ireland and 8 other countries.