Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sovrn Header Bidding is clearly lagging behind, losing to Criteo header bidding in all segments.

Websites Categories

1 Sovrn Header Bidding has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, People & Society, Autos & Vehicles and 107 other categories.

2 Criteo header bidding is leading in Arts & Entertainment, News & Media, Music & Audio, Internet & Telecom and 53 other categories.


1 Criteo header bidding is leading in most countries, including France, Russia, Poland, Brazil and 140 other countries.

2 Sovrn Header Bidding is leading in United States, Philippines, Gibraltar, Malawi and 4 other countries.