Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn Header Bidding is still behind Criteo header bidding in all market share segments.

Websites Categories

1 Criteo header bidding has better usage coverage in more websites categories. Including News & Media, Vehicles, Business & Consumer Services, Arts & Entertainment and 20 other categories.

2 Sovrn Header Bidding hasn't got a lead over Criteo header bidding in any websites category.


1 Criteo header bidding is leading in most countries, including France, Russia, United States, Portugal and 65 other countries.

2 Sovrn Header Bidding is leading in Canada, South Korea, Philippines, Colombia and 15 other countries.