Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Sovrn Header Bidding is leading in Top 1M Sites.

Websites Categories

1 Sovrn Header Bidding has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, People & Society, Autos & Vehicles and 115 other categories.

2 Criteo header bidding is leading in Arts & Entertainment, News & Media, Music & Audio, Internet & Telecom and 48 other categories.

Geography

1 Criteo header bidding is leading in most countries, including France, Russia, Poland, Brazil and 138 other countries.

2 Sovrn Header Bidding is leading in United States, Canada, Croatia, Tanzania and 3 other countries.