Market Share by Top Websites

1 Criteo header bidding is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn Header Bidding is still behind Criteo header bidding in all market share segments.

Websites Categories

1 Sovrn Header Bidding has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, People & Society, Autos & Vehicles and 84 other categories.

2 Criteo header bidding is leading in Arts & Entertainment, News & Media, Music & Audio, Internet & Telecom and 64 other categories.


1 Criteo header bidding is leading in most countries, including France, Russia, Spain, Brazil and 141 other countries.

2 Sovrn Header Bidding is leading in United States, Philippines, Tanzania, Nepal and 4 other countries.