Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 211 other categories.

2 DoubleClick DART is leading in Nutrition, Conditions & Diseases, Basketball, Airlines & Airports and 8 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, Russia, Egypt and 179 other countries.

2 DoubleClick DART is leading in Cape Verde and Virgin Islands Republic.