1
Google Publisher Tag is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Criteo Publisher Marketplace is clearly lagging behind, losing to Google Publisher Tag in all segments.
1
Google Publisher Tag has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, News & Media and 15 other categories.
2
Criteo Publisher Marketplace is leading in Science & Education, Community & Society, Hobbies & Leisure, Reference Materials and one other category.
1
Google Publisher Tag is leading in most countries, including United States, Japan, Taiwan, France and 145 other countries.
2
Criteo Publisher Marketplace is leading in Indonesia, Philippines, Vietnam, Peru and 13 other countries.