Market Share by Top Websites

1 Index Exchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Criteo Publisher Marketplace is clearly lagging behind, losing to Index Exchange in all segments.

Websites Categories

1 Index Exchange has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 17 other categories.

2 Criteo Publisher Marketplace is leading in Science & Education, Community & Society and Law & Government.

Geography

1 Index Exchange is leading in most countries, including United States, Taiwan, France, Russia and 143 other countries.

2 Criteo Publisher Marketplace is leading in Indonesia, Vietnam, Philippines, Thailand and 10 other countries.