Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Ads is still behind Criteo Publisher Marketplace in all market share segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Internet & Telecom, Arts & Entertainment and 230 other categories.

2 TradeDesk Ads is leading in Car Buying, Insurance, Directories and Senior Health.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, Russia, France, United States and 221 other countries.

2 TradeDesk Ads is leading in British Indian Ocean Territory and Eritrea.