Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Ads is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 208 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Insurance, Automotive Industry and 9 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, Russia, Egypt and 172 other countries.

2 TradeDesk Ads is leading in Australia, New Zealand, Bahamas, Aruba and 5 other countries.