Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Ads is still behind Criteo Publisher Marketplace in all market share segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, People & Society, Arts & Entertainment and 217 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Insurance, Automotive Industry and 7 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, United States, Russia and 187 other countries.

2 TradeDesk Ads is leading in Aruba, Guam, Eritrea and Cayman Islands.