Market Share by Top Websites

1 Criteo Publisher Marketplace is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Ads is clearly lagging behind, losing to Criteo Publisher Marketplace in all segments.

Websites Categories

1 Criteo Publisher Marketplace has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, Business & Industry and 213 other categories.

2 TradeDesk Ads is leading in Car Buying, Universities & Colleges, Insurance, Automotive Industry and 7 other categories.

Geography

1 Criteo Publisher Marketplace is leading in most countries, including Japan, France, Russia, United States and 178 other countries.

2 TradeDesk Ads is leading in Australia, Jamaica, Guam, Bermuda and 6 other countries.